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Internet User Statistical Data in Indonesia
Internet penetration in Indonesia can be said extraordinary. Based on a survey by the Indonesian Internet Network Operators Association (APJII) in 2016, as many as 132.7 million Indonesians have connected to the internet. That is, half of the total population of Indonesia. That number jumped dramatically to 51.8% or around 88 million users in 2014. It is estimated that in 2017, that number will continue to increase as it is easy to get smart phones and the rise of social media. We Are Social, a survey institution in London, England, also recorded the same thing.
Research by the institute in 2016 said there were around 88 million internet users in Indonesia out of 3.25 billion users in the world. That number increased by 21% from the previous 72 million users. Meanwhile there is another version. Data from Internet Live States in 2016, Indonesia occupies the 12th position in the world with around 53 million internet users. In first place are China (700 million), India (462 million), England (286 million), Brazil (139 million) and Japan (115 million). Continue to increase Admittedly, the increase in the number of internet users in Indonesia cannot be separated from the increasing number of social media users and the ease of obtaining smartphones. Based on the We Are Social survey, out of 88 million internet users in Indonesia, around 79 million are active on social media.
Interestingly, throughout 2016, almost all social media platforms in Indonesia experienced an increase in users. Even Iwan Setyawan, a social media observer from Provetic Indonesia in Jakarta, predicts that number will continue to increase in 2017. This is considering the increasingly widespread social media platforms and the rapid flow of information from social media. Throughout 2016, Iwan explained, there was an increasing trend of internet use related to visual and audio content or matters. Not surprisingly, visual and audio-based social media platforms experienced a significant increase in users throughout 2016.
Some of these social media include Instagram, Youtube, video streaming on Facebook live or Twitter live, presenting information from Blogging to Vlogging, video on demand (Netflix, Hook, Iflix, Genflix, etc.), and music streaming (Spotify, Joox, etc. ). “Instagram has experienced a significant increase in users and YouTube has become a platform that is increasingly being used,” said the CEO of Provetic. This visual trend, continued Iwan, is inseparable from the increasing speed of internet access in Indonesia and the tendency of netizens to be more visual. In addition, there is a lot of visual content, be it images, audio or video, which is shared or accessed by social media users. Throughout 2016, Twitter’s video content, for example, became the most widely used content in Indonesia.
At least, 44% of users take advantage of video when tweeting and 43% of them retweet from existing videos. Likewise on the WhatsApp chat platform. Every day, around 42 billion messages and 1.6 billion photos are sent. While the number of videos shared reaches 250 million pieces every day. Iwan explained, the increase in trends and users of visual-based social media platforms will continue to increase in 2017. Moreover, more and more social media platforms continue to innovate. “Instagram, Youtube, Vlogging, Virtual Reality (VR), and Augmented Reality (AR) will increase in 2017,” said the 42-year-old man. Iwan added, one of the social media that is also intensively innovating is Facebook.
Not surprisingly, the platform founded by Mark Zuckerberg is still the number one social media with the largest number of users both in the world and in Indonesia. The trend was stable throughout 2016 and continued in 2017. “Almost all informational content is available on FB, such as text, photos and videos. This innovation keeps FB afloat and stable,” said Iwan. Meanwhile, social media weakened in 2016, including Vine and Yahoo Messenger (YM). In fact, Vine, the short-form video sharing application owned by Twitter, had to close in 2016.
Iwan predicts that YM will also continue to weaken in 2017. As for Twitter, although it is reported to have weakened in 2016, according to Iwan, its user statistics will continue to increase. So is the volume of the conversation. “Perhaps there are not as many Twitter users in Indonesia as Facebook, but Twitter is still a social media that is quite influential,” said the author of the novel 9 Summers 10 Autumns. The DKI Pilgub is getting tighter The popularity of social media is inseparable from the topics created by netizens. Throughout 2016, in Iwan’s notes, there were several hot topics. Among other things, Jessica trial, Pokemon Go, Owi-Butet Olympics celebration, video of Jokowi and Kaesang poncho fight, first day of school, Mukidi jokes, Valak meme parade, Mario Teguh feud with his son, DKI Jakarta governor election, Jokowi bomber jacket , Mannequin challenge, to the emergence of Awkarin and Young Lex as new celebrities on social media.
Of all the topics, Iwan said, the DKI Jakarta gubernatorial election is the one that continues to be hotly discussed and is viral on various social media platforms to date. Based on Provetic data, namely via pantaudki.boomee. co, talk about the DKI Jakarta gubernatorial election tends to continue to increase. Currently, there are an average of around 50,000 conversations on social media regarding the DKI Jakarta gubernatorial candidates per day. Candidate for governor of Jakarta number two, Basuki Tjahja Purnama or Ahok, on average gets more than 20 thousand conversations every day. Followed by Agus Harimurti Yudhoyono with 7,000 conversations, and Anies Baswedan with around 3,000 conversations. Iwan added, conversations related to the DKI Jakarta Pilgub will increase until 2017 and become increasingly significant as voting day approaches, namely February 15, 2017. Based on experience, the closer to election day, the discussions are even more escalating or sharp. Likewise regarding the conflicts and tensions of netizens regarding the Pilgub election which also continues to color on social media until 2017. “This is almost the same as the 2014 presidential election. The battle will take place at the end of January 2017 to February 15 2017,” said Iwan.
Iwan admitted that discussions about politics on social media started with the 2014 presidential election. Interestingly, to this day the talks never seem to stop. The Twitter and Facebook platforms are the most exciting venues for discussions or political campaigns. However, lately Instagram has also begun to be used. “So far, there are still more Twitter and Facebook,” said Iwan. The e-commerce business is becoming more legit. The popularity of social media also has a positive impact on the country’s business industry. Apart from being used by various companies as a media for promotion or marketing, social media is also increasingly being used for selling, both individuals and companies. Based on International Data Corporation (IDC) data in 2016, around 13.3% of 132.7 million internet users in Indonesia buy goods via the internet. That is, about 17 million internet users shop online.
And the interest in shopping continues to increase every year. The security and convenience factors for online shopping which continue to improve, are the reasons. Iwan explained, in 2017, online business sales, both through e-commerce or e-commerce platforms and social media platforms, had increased, although not too significantly. However, e-commerce platforms are far more advanced than social media platforms, such as Facebook or Instagram. This increase was influenced by a more mature e-commerce system and infrastructure. Meanwhile, social media platforms tend to be used for promotion. In addition, the safety and convenience factor of e-commerce is more reliable.
This can be seen from the decrease in online shopping fraud through e-commerce. The problems faced now are more on customer complaints, such as product quality and delivery time. Therefore, Iwan hopes that the government will pay more attention and regulate in order to further advance the e-commerce business in the country. This is because so far various e-commerce sites are still working on their own. “For online businesses on Facebook or Instagram, we order via WhatsApp or Line. However, e-commerce already has an organized system and can order directly on the website,” concluded Iwan.
